THE EFFECT OF CELEBRITY ENDORSEMENT AND SOSIAL MEDIA MARKETING ON PURCHASE INTENTION SKINCARE PRODUCT IN TIKTOK SHOP

The Effect of Celebrity Endorsement and Sosial Media Marketing on Purchase Intention Skincare Product in Tiktok Shop

Sosial media has become a place for many people to interact.Almost everyone, from young to old, uses Sosial media.Communicating and shopping as activities that can be done online, the presence of Sosial media provides benefits for users to provide convenience and keep abreast of the development of increasingly modern Sosial media.The purpose of thi

read more

Free Software Beyond Radical Politics: Negotiations of Creative and Craft Autonomy in Digital Visual Media Production

Free software development and the technological practices of hackers have been broadly recognised as fundamental for the formation of political cultures that foster democracy in the digital mediascape.This article explores the role of free software in the 1139 practices of digital artists, animators and technicians who work in various roles for the

read more